Using AI to Increase and Elevate Your Digital Presence

This hands-on workshop will explore how Artificial Intelligence can be used to strengthen digital presence, improve customer engagement and support smarter networking across a range of industries.

Designed for businesses looking to adopt AI in a practical and responsible way, the session will focus on real-world applications that help improve customer satisfaction, streamline communication and deliver more personalised experiences.

What you’ll gain

Participants will gain a clear understanding of how AI can be applied to customer experience and digital engagement, including:

• Key AI concepts and their role in improving customer interactions
• How tools such as chatbots, sentiment analysis and predictive analytics can enhance engagement
• Best practice around ethical AI use and data privacy
• Practical insight into designing and testing AI-driven customer service solutions

What the session will include

• An introduction to AI and current trends in customer experience
• Overview of leading AI tools and platforms for customer engagement
• Live, interactive demonstration building an AI chatbot for customer support
• Group activity focused on designing AI-enhanced customer journeys
• Q&A and networking session to share ideas and resources