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Social media essentials webinar: LinkedIn

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Business Growth West Midlands is hosting a series of webinars on social media essentials. Its latest one focuses on LinkedIn. This event caters specifically to businesses in the West Midlands region.

The webinar series ‘Social media essentials’ focuses on each of the major platforms. Each webinar goes through the essential information that you need to know about a platform one at a time.

The webinar taking place on Thursday 15 February will cover LinkedIn. LinkedIn claims to be the professional network and is popular with businesses as it enables them to connect with others and promote their organisations. 

This webinar outlines the basic principles for starting your journey on LinkedIn and explains the most effective methods for building loyalty.

Who should attend?

This webinar targets businesses in the West Midlands that want to improve their LinkedIn presence and learn key strategies for success.


The webinar will cover:

  • Why focusing on LinkedIn is a great idea for your business
  • Where the opportunity lies
  • Optimising your personal profile
  • Searching for leads
  • Company pages
  • The different content types in the platform.


Attendees will leave with a series of actions to maximise the potential that LinkedIn holds for their business. 

Additionally, you will gain the ability to advocate to others in your business about the importance of a LinkedIn strategy.

How to register

Hosted by Business Growth West Midlands, this event is free to attend. It is funded by the UK Shared Prosperity Fund.

Find out more about the event on the Business Growth West Midlands website.

To learn about more ways to promote your business visit our Promote your business page.

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