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'Storytelling in manufacturing' workshop

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Seminar room, UKRRIN building, University of Birmingham, Birmingham B15 2TT
Date and Time

West Midlands Combined Authority (WMCA) is holding an event on Tuesday 16 January looking at the benefits of storytelling in manufacturing and innovation.

The session looks at how storytelling in manufacturing can create content that connects with customers and shows them why your solutions make sense for them compared to the competition.

Former BBC Correspondent and now Director at Clever Conclusions Ltd Peter Plisner will deliver the session. He will provide media training and consultancy, transport research, policy advice and video content.


  • 9.30 – 10am: Registration
  • 10 – 10.10am: Welcome, housekeeping and introductions
  • 10.10 – 10.25am: Why storytelling in manufacturing is worth doing
  • 10.25 – 10.40am: What storytelling can do for your business
  • 10.40 – 11am: What is storytelling?
  • 11 – 11.15am: Power of social media
  • 11.15 – 11.25am: Taking part in presentations and expos
  • 11.25 – 11.35am: What collateral do you need?
  • 11.35 – 11.45am: Consider media training
  • 11.45 – 12pm: How do you start? Action planning

For more information and the full agenda visit Eventbrite.

For other useful manufacturing events keep an eye on our events page.

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