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Webinar: email marketing 101 for businesses

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Date and Time

Learn to improve your business through effective email marketing. Discover the essentials of connecting, engaging, and growing your audience at a webinar hosted by Business Growth West Midlands on Thursday 28 March.

Email marketing is a tried and trusted way to make and maintain a connection with your customers and prospects. In a world driven by algorithms, email has the advantage of a recipient choosing whether to open what you create or not. All those opens of your emails are people wanting to hear what you have to say.

How do you take advantage of this customer intent and get people to open your emails when they receive them? How can you create a strategy that will get people signing up to hear more from you? What should you write about and how do you add value as well as promote offers?

This workshop will cover some of the essentials of email marketing including: 

  • Content 
  • Software 
  • Strategies for increasing your mailing list.

Who should attend?

The webinar is aimed at business owners in the West Midlands looking to start an email list or develop a robust email marketing strategy.

Things it will cover:

  • Why email is still an incredible marketing opportunity
  • Choosing a platform
  • Building and growing your email list
  • Different types of campaigns
  • Crafting an email that connects with your audience and builds trust
  • Writing a great subject line that makes people open
  • A/B testing
  • Understanding metrics to decide your next move.


You will leave with an understanding of the essentials of email marketing for your business and a plan to grow your audience. You will also be armed and ready to start emailing your list and help your business grow.

This event is free to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands.

Find out more about Business Growth West Midlands here.

To learn about more ways to promote your business visit our Promote your business page.

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