Unlock the power of podcasting to grow your business
With over three million active podcasts worldwide, this format offers a unique opportunity to engage audiences, share expertise and build brand loyalty. Unlike social media and websites, podcasting provides a less crowded space for businesses to stand out and connect with their target market.
What you’ll learn:
- Why businesses should consider podcasting
- Key steps in podcast production and promotion
- How to align your podcast with your business goals
- Choosing the right structure, format, and name
- The basics of recording, editing, and distribution
- Marketing and promotion strategies to boost reach
Who should attend?
Any business large or small looking to use podcasts as a tool to enhance brand awareness and connect with their audience.
What to expect
By the end of this session, you’ll have a clear understanding of how podcasting can benefit your business, along with actionable steps to start your own show.
This free event is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands.
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