The economic benefits of inclusivity

Discover how inclusivity can unlock new customers, suppliers and growth opportunities for your business.

Did you know disabled people represent a spending power of £30.9 billion annually in the West Midlands alone and £274 billion across the UK? Yet, 75% of disabled customers turn away from businesses due to poor accessibility or customer service. This online session will show you how to create inclusive customer experiences that grow your reach, support disabled-led businesses, and strengthen your brand reputation.

Who should attend

Business owners, entrepreneurs and professionals in the West Midlands looking to enhance their knowledge of inclusivity and supplier diversity.

What you’ll learn

• Understanding the “Purple Pound” (disabled spending power) and its connection to the Black Pound, Pink Pound, and Grey Pound.
• How to create inclusive customer experiences that encourage loyalty and growth.
• The wider social and economic impacts of inclusion in the West Midlands and beyond.
• Removing the “fear factor” of getting it wrong.
• Inclusive communication techniques and accessible marketing approaches.
• How to support smaller organisations through tender and procurement processes.
• Buying with a social conscience.
• The current disability entrepreneurship landscape and insights from the Lilac Review.

You’ll leave with practical steps to make your business more inclusive, strengthen relationships with customers, and open up new opportunities with suppliers, while contributing to a more accessible economy.