Understand your website visitors using Google Analytics

This practical online session will help businesses use Google Analytics and Tag Manager to better understand website visitors and make informed decisions to improve digital performance.

The webinar will guide attendees through how to set up and use analytics tools to track website activity, understand user behaviour and measure the impact of digital marketing. It is designed for businesses at any stage, from those new to Google Analytics to those looking to build on existing knowledge.

Who should attend

West Midlands-based business owners and teams who want clearer insight into website performance and online marketing activity.

What you’ll gain

• An introduction to setting up Google Analytics and Tag Manager
• Understanding of key reports and performance metrics
• Guidance on measuring traffic sources using URL tagging
• Practical insight into improving website engagement, enquiries and sales

This free event is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands.