Sandwell was delighted to host an international delegation of 32 visitors from Saudi Arabia, who toured the borough with the Sandwell Business Growth team to explore opportunities for capital investment.
Focus on sustainable development
The delegation’s primary interest was in capital investment, construction and sustainable building practices with a particular focus on housing development. Sandwell was chosen as a key destination because of its young and vibrant population, extensive brownfield opportunities and high-profile regeneration projects. The Sandwell Aquatic Centre, a legacy project from the Birmingham 2022 Commonwealth Games, was highlighted as an example of the borough’s regeneration vision.
Showcasing Sandwell’s opportunities
The agenda featured a series of presentations and site discussions:
- Councillor Peter Hughes, Cabinet Member for Regeneration and Infrastructure, introduced Sandwell Metropolitan Borough Council and set out the borough’s strategic priorities.
- Allison Blakeway, Regeneration Manager, delivered an overview of Sandwell’s regeneration pipeline, highlighting the range of partnership opportunities available.
- Delegates were introduced to major opportunity sites, with a particular focus on Smethwick, including Grove Lane and Rolfe Street.
Allison’s presentation proved to be a highlight, giving delegates a clear picture of how international investors could work alongside local businesses and the community to create long-term partnerships.
Positive feedback and future potential
The delegation responded with enthusiasm, showing strong interest in Sandwell’s investment opportunities. Contact details were exchanged and discussions are expected to lead to potential future investment movement.
Reflecting on the importance of the visit, Stanley Ugwueze our Enterprise Development Officer said“Showcasing Sandwell to the investment world is vital to attract Foreign Direct Investment (FDI) into the borough. This kind of international engagement not only supports economic growth but also creates jobs and opportunities for local people.”