BGWM: fundamentals of sales negotiation

Strong negotiation skills can make the difference between closing a deal and missing out on an opportunity. This interactive webinar will give you the tools and confidence to navigate tough conversations, overcome objections, and achieve win–win outcomes that strengthen client relationships.

With practical tips, real-life case studies, and proven techniques, you’ll leave with a clear understanding of how to negotiate with confidence and build long-term sales success.

Who should attend?

This session is designed for business owners, entrepreneurs, and professionals across the West Midlands who want to strengthen their sales and negotiation skills.

What you’ll gain:

• A step-by-step understanding of the negotiation process
• Active listening and persuasive communication techniques
• Practical tactics to create collaborative outcomes
• Insights on building long-term client relationships
• Real-world examples to put learning into practice

This free event is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands.