How to choose the right social media platforms

This online event will help businesses decide which social media platforms are most effective for their goals, avoiding the pressure of trying to be everywhere at once.

With multiple platforms competing for attention, many businesses spread their efforts too thin. This session will explore the current social media landscape and provide guidance on how to focus your time and resources where they will have the greatest impact.

Who should attend

Business owners and entrepreneurs across the West Midlands who want to take a more focused and effective approach to social media.

What you’ll gain

• An overview of the social media landscape in 2025
• Insight into why not every platform is right for every business
• Key considerations when choosing which channels to prioritise
• A clear summary of the major social media platforms and their typical audiences

This free event is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands.