Sandwell is home to a stylish new success story, with local entrepreneur Susana launching P’tit Affair, a premium fashion brand designed exclusively for petite women 5’3” (160 cm) and under.
Thanks to support from our Sandwell Enterprise Programme, delivered by Aspire4U, and a £3,000 Sandwell Council business grant, Susana was able to turn her vision into reality. P’tit Affair’s debut collection, launched this year, features timeless, ethically produced pieces including a midi dress, tailored shorts, a classic T-shirt, and the Saudade Tote Bag, inspired by Portuguese craftsmanship.
All items are designed in the UK and made in Portugal using premium fabrics, with durability, comfort and ethical practices at the heart of production.
Susana said:
“I wanted to create a brand that celebrates petite women properly – designed from the ground up, not just scaled down. Sandwell has been the perfect place to grow P’tit Affair, with its supportive business community, great connections, and beautiful green spaces that spark creativity. The Aspire4U programme and grant funding made a huge difference and proved that world-class brands can be built right here in Sandwell.”
Like many new ventures, P’tit Affair’s journey hasn’t been without challenges. When her first manufacturer went into administration, Susana was forced to start over, but her determination to stick to ethical, sustainable fashion paid off. Production has now relaunched with trusted partners in Portugal, and pre-orders are already open.
With ambitions to expand into the EU and US in the future, P’tit Affair has global aspirations with Sandwell remaining firmly its home.
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