Sandwell Business Growth is encouraging local businesses and entrepreneurs to take part in this year’s MLSS Shoebox Appeal, helping support people facing homelessness or hardship across the region.
About the appeal
The Midlands Langar Seva Society (MLSS) Shoebox Appeal provides essential items and small gifts to people in need during the winter period. Shoeboxes are filled with toiletries, warm clothing, food items and seasonal treats before being distributed to communities across Sandwell, Birmingham, Derby, Leeds, Leicester and surrounding areas.
The appeal supports individuals experiencing homelessness, financial hardship or social isolation. Donations make a meaningful difference at what can be a challenging time of year for many people.
How Sandwell can get involved
In addition to the official MLSS drop-off locations, Sandwell Business Growth is offering an extra collection point for local businesses. Donations can be delivered to the Sandwell Start-Up Hub in Oldbury, making it easier for organisations across the borough to contribute.
Saty Janagil from the Sandwell Business Growth team will be delivering Sandwell’s donations on Monday 15 December. To ensure items can be included, please drop off any contributions at the Start-Up Hub by Friday 12 December at the latest.
What to donate
Shoeboxes can include a range of essential and thoughtful items such as:
Toiletries
Shampoo, shower gel, deodorant, roll on, moisturiser, combs, wipes, toilet paper and hand cream.
Treats
Chocolates, biscuits, crisps, soups, drinks, festive items such as mince pies or crackers, and tinned food including vegetarian options.
Other useful items
Small towels, hats, socks, thermals, antibacterial wipes, Santa hats, 500ml water bottles and other practical essentials.
Please note that shoeboxes should not be wrapped, as they may need to be opened and combined with other items.
Why it matters
The MLSS Shoebox Appeal delivers thousands of boxes each year to vulnerable people across the Midlands. By taking part, Sandwell businesses play an important role in supporting local communities and helping ensure more individuals receive care and kindness this winter.
How to contribute
Donations can be dropped off at:
Sandwell Start-Up Hub, Oldbury
Please deliver items before Friday 12 December.
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