Sandwell businesses and partners were brought together at a special celebration event to thank those who supported the Sandwell Children’s Trust Christmas Toy Appeal, helping ensure vulnerable children and young people across the borough experienced the joy of the festive season.
Held on Wednesday 21 January, the event welcomed businesses, partners and council teams to reflect on the impact of the appeal and recognise the collective effort that made it possible. Contributions from local organisations helped provide toys and gifts to children and young people supported by Sandwell Children’s Trust during what can be a challenging time of year.
Making a difference at a critical time
The Christmas Toy Appeal supports children and young people who may otherwise go without gifts at Christmas due to difficult personal or family circumstances. Thanks to the generosity of Sandwell businesses and partners, hundreds of donations were collected, helping to create moments of joy and inclusion for young people across the borough.
Speaking at the event, Jackie Hodgkins, Communications Manager at Sandwell Children’s Trust, said: “Thanks to your donations, hundreds of vulnerable children and young people across Sandwell were able to experience the joy and magic of the festive season. For many of these families, Christmas is a challenging time, and your kindness has brought smiles, hope, and a sense of belonging to those who need it most.”
Jackie also shared a moving story about a six-year-old child whose only Christmas wish was for a Barbie doll. Thanks to donations from local businesses and volunteers, that wish was fulfilled, a reminder of how small acts of kindness can make a lasting difference.
Businesses stepping up for the community
The celebration event included presentations from partners, certificate presentations and time for businesses to connect and reflect on the collective impact achieved through the appeal.
Saty Janagil, our Economy Officer, said: “The response from Sandwell businesses has been incredible. Their generosity shows the strength of our business community and its willingness to step up when it matters most.”
Thanks to our supporting businesses
Sandwell Business Growth would like to thank the following businesses and people for their donations:
- Axis Europe Plc
- Bryant Electrical Ltd
- CBS Midlands Ltd
- Corroy Products
- Doocey Group
- Draintech
- EMR Group
- Fitzgerald Contractors Ltd
- Hardyman & Co
- Ideal Heating
- Jays Sourcing Group Ltd
- Key Tracker Ltd
- K P Marsh Plastering & Interiors Ltd
- Leisure Energy
- Lift Engineering Services
- Mac Surfacing Ltd
- Olympus Global
- RG Wilbrey Ltd
- Richards CCTV
- Stefan Harrison
- Sure Serve
- SWG Construction
- The Ivy Bush
- Warrens Hall Riding School
Looking ahead
Building on the success of the Christmas Toy Appeal, Sandwell Business Growth will continue working with Sandwell Children’s Trust and partners to support children, young people and families throughout the year.
We are currently supporting an upcoming appeal focused on Ramadan and Eid, aimed at helping children and young people feel included, valued and able to celebrate important cultural and faith milestones. Businesses will be encouraged to support gifts that reflect fun, faith and learning. Keep an eye out for our article on the appeal releasing shortly.
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