Fully funded Green Tourism and Green Meetings membership now available for eligible West Midlands businesses.
The West Midlands Growth Company (WMGC) has joined forces with Green Tourism, a globally respected sustainability accreditation body, to offer tourism and hospitality businesses across the region an exclusive opportunity to achieve certification at no cost for the first year.
This incentive is designed to help local businesses strengthen their sustainability and align with environmental best practice.
Support your sustainability journey
Whether you run a hotel, visitor attraction, events venue or cultural site, the programme offers access to either Green Tourism or Green Meetings certification. Both accreditations are internationally recognised and awarded at bronze, silver or gold level.
Key benefits include:
- Fully funded certification in Year 1 (saving up to £682.50)
- 50% discount in Year 2 and 25% in Year 3
- Demonstrate your commitment to sustainability
- Improve environmental performance
- Access expert advice and marketing support
- Use of Green Tourism’s online Greenheck platform for easy, flexible submission and tracking
Krishna Pastaki, Business Development Manager at Edgbaston Park Hotel, said:
“The Green Meetings award is about working together to take care of our environment and to support sustainable meetings and events. It highlights to corporate buyers that we are investing in sustainability and adopting key practices within our organisation to support the three core pillars of people, places, and planet.”
Why now?
With demand for sustainable travel at an all-time high, certification provides a powerful trust signal to customers and partners. The Belfry Hotel & Resort, now a Silver Green Tourism award-holder, said:
“We’re delighted to have been recognised for our efforts and commitment to improving our environmental impact and we look forward to taking our green journey even further as we work towards our Gold certification.”
Who can apply?
This fully funded opportunity is open to new Green Tourism or Green Meetings members located in one of the West Midlands’ Local Visitor Economy Partnership (LVEP) areas, including:
- Visit Sandwell
- Visit Birmingham
- Discovery Dudley
- Shakespeare’s England
- Visit Solihull
- Walsall Council
- Visit Coventry
- Visit Shropshire
- Enjoy Wolverhampton
Apply before 30 June 2025 to receive Year 1 certification completely free.
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